Addressing high cost drivers with targeted communications.
We bring data and design together to reach the right members with the right message. Research indicates that people with diabetes have health care costs that are 3X greater than those without.1 Proprietary data and analytics are utilized to identify diabetic members who have not had an A1C screening in the previous 12 months. Those individuals receive targeted communications leveraging our award-winning creative with a clear call to action. Claims data is reviewed post-campaign to measure effectiveness and inform future strategy.
Targeting topics include cancer screenings, annual exams, A1C screenings, musculoskeletal conditions, care setting options, Virtual Visits and more.
1Source: American Diabetes Association, 2020
*Average results achieved from 17 measured campaigns. Results from 2019 campaign data, individual results may vary. YoY (year over year) comparisons are performed by taking the months of claims from the campaign impact period (4-6 months after receipt of mailed/emailed materials) and comparing those monthly averages with those of the same months in the prior calendar year.
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